In the progress of expanding the men’s line, we wanted to appeal to the niche audience of EDM fans that typically purchase merch from their favorite DJ artists. Baseball jerseys have undoubtedly become popular among the male festival crowd for their elevated style (compared to the typical tank top or t-shirt) and breathablilty.

Inspired by the techno, deathstep, riddim, and dubstep artists like Black Tiger Sex Machine, PhaseOne, Exisicon, Sullivan King, and Kai Wachi I sketched out an edgey graphic that matched the overarching concept of the jersey: Ego Death.

3 color palettes were created and sold as a small pre-order to determine which color palette to carry in-store.